Filmora
Popular video editor with built-in AI features
Filmora by Wondershare is a consumer-grade video editor packed with 30+ AI tools (AI copilot, smart cutout, text-to-video). Publicly listed company with a massive install base. But a class action for subscription dark patterns and Common Sense Media Warning rating.
Filmora is an artificial intelligence tool in the Video category, developed by Wondershare and launched in 2015. Filmora by Wondershare is a consumer-grade video editor packed with 30+ AI tools (AI copilot, smart cutout, text-to-video). Publicly listed company with a massive install base. But a class action for subscription dark patterns and Common Sense Media Warning rating. Key features include: 30+ built-in AI tools, AI auto captions, AI Text-to-Video, AI Object Removal, Multi-camera editing, Export up to 8K/120FPS. The tool is available on windows, mac, ios, android with a freemium pricing model.
💰 Pricing
✨ Features
🎯 Use Cases
- Edit YouTube vlogs
- Create training videos
- Edit social media videos
- Multi-camera editing
⚖️ Pros & Cons
👍 Pros
- Over 30 AI features natively integrated — one of the richest consumer video editors in built-in AI tools
- Solid user satisfaction — well rated across major review platforms with a large and active community
- Aggressive pricing — several times cheaper than a Premiere Pro subscription for comparable features
- Full multi-platform support — Windows, Mac, iOS and Android with a consistent interface across all devices
- Plugins and high-resolution export — extensible with professional effects and supports up to 8K/120FPS
👎 Cons
- Class action for subscription dark patterns — deceptive auto-renewal billing practices documented in California court
- Creative assets subscription auto-enrolled — hidden charges at approximately $8/mo trapping users unknowingly
- Perpetual license treated as second-class — major feature updates excluded, pushing users toward subscription
🏆 Verdict
In summary, Filmora stands out in the video AI landscape thanks to its strengths: over 30 ai features natively integrated — one of the richest consumer video editors in built-in ai tools, solid user satisfaction — well rated across major review platforms with a large and active community, aggressive pricing — several times cheaper than a premiere pro subscription for comparable features. However, some users note: class action for subscription dark patterns — deceptive auto-renewal billing practices documented in california court, creative assets subscription auto-enrolled — hidden charges at approximately $8/mo trapping users unknowingly. If you're looking for alternatives, you can compare Filmora with CapCut, Descript, InVideo AI. Our overall rating: 3.6/5.
ℹ️ Information
| Company | Wondershare |
|---|---|
| Launched | 2015 |
| Platforms | Windows, Mac, Ios, Android |
| Category | Video |
| Site | https://filmora.wondershare.com |